We bring our experience together to give every client the attention and guidance they deserve.
Founder
Luis Moran is a San Francisco native, top-performing real estate advisor, and community leader who has helped hundreds of buyers and sellers successfully navigate the Bay Area market. Ranked among the Top 1.5% of agents nationwide by RealTrends Verified and recognized as a NAHREP Top 250 Latino Agent, Luis combines deep local knowledge, a Berkeley Law education, and a client-first approach to deliver exceptional results across all market segments.
Learn more about Luis
Associate
Elena Hamner is a Bay Area resident of over 30 years, representing buyers and sellers across San Francisco. With a background in interior design, personal styling, and mechanical engineering, she brings a sharp eye for detail and a genuine understanding of people and homes. Fluent in English and Russian, Elena pairs deep local roots with SERHANT.'s global reach to guide clients with warmth, honesty, and results.
Learn more about ElenaEvery Sale Has a Story
Featured Sale | Atherton
A private contemporary estate in West Atherton with 7 bedrooms, 10 bathrooms and 10,755 square feet, plus a pool and a guest house.
Sold for $25,500,000
Featured Sale | Pacific Heights
A distinguished Pacific Heights residence featuring abundant natural light, classic architecture, and timeless San Francisco appeal.
Listed at $2.098M | Sold for $2.350M Cash
Featured Sale | Presidio Heights
A Victorian home in Presidio Heights with 2 bedrooms, 2 bathrooms and 1,350 square feet, pairing period details with modern updates.
Sold for $2,400,000
Featured Sale | Bernal Heights
A Bernal Heights home with 3 bedrooms, 2 bathrooms and about 2,000 square feet, a short walk from Bernal Heights Park.
Sold for $2,075,000
Our city, one neighborhood at a time.
Rated 5.0 on Google
“Luis is incredibly knowledgeable about local city customs and micro-markets. After months of searching, he helped us find our dream home - and we couldn't be happier.”
“Luis's thorough knowledge of the local market, expert sales strategy, and personal responsiveness helped us achieve an outstanding result. We strongly recommend Luis Moran, JD.”
“Luis was steadfast and patient in an incredibly competitive San Francisco market. His relaxed, confident manner put us at ease and helped us trust the process from start to finish.”
How it works
From our first conversation to closing, here's what you can expect.
We start with your home, your goals, and what timing works best for you.
We look closely at recent sales and current competition to build the right pricing strategy.
We help you decide which repairs, improvements, staging, and photos will make the most difference.
We put your home in front of buyers through our network and SERHANT.'s global reach.
We walk you through every offer and negotiate the best price and terms we can.
We stay on top of disclosures, deadlines, and details all the way through closing.
We talk about what you're looking for, your priorities, and how you plan to buy.
We help you get your financing or proof of funds in place before the search begins.
We tour homes together and share what we know about each neighborhood and property.
We review recent sales and disclosures, then help you put together a strong offer.
We coordinate inspections, review contingencies, and stay on top of every deadline.
We guide you through closing, hand over the keys, and remain a resource afterward.
Your Trusted SF Bay Area Real Estate Advisors
@luismoran415 | DRE #01512181
@elenahamner | DRE #02156223
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